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Levi's joins fight to defeat gay marriage ban


Levi Strauss & Co. has join ed the fight against Proposition 8, the ballot initiative that would outlaw same-sex marriage in California.

According to the APO, “The San Francisco-based jeans maker said Thursday it will co-chair with Pacific Gas & Electric a group trying to drum up opposition to Proposition 8 in the business community. Chief Executive Officer John Anderson said the move is consistent with Levi's long history of supporting civil rights causes. The company ended racial segregation of its California factories in the 1940s and was the first Fortune 500 company to offer health benefits to the domestic partners of its unmarried employees.

In July, PG&E donated $250,000 to the campaign to defeat the gay marriage ban and announced it hoped to persuade other corporations to do the same. Because PG&E is a public utility, though, taking a controversial political stand is less risky for the company than it might be for businesses with greater competition.”

More of Levi's joins fight to defeat gay marriage ban- http://www.mercurynews.com/breakingnews/ci_10559155?nclick_check=1
San Jose Mercury News, USA

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